The Marketing Guild

Clear boxes make great mailers

A clear plastic box with just a stamp and label has arrived from member Liza Jones at PR and marketing firm Abucon. Without opening it, I can read its promotional offer and see inside yet another enticing little plastic box...

See-through and rugged Visiboxes come in every size and application, from a business card holder to a delegate briefcase with handle. Supplied flat, they self-assemble in seconds: no glue or tape needed.

Idea: this could make a novel mailshot in some markets. Boxes sit on top of the In-tray and always get opened. The recipient can inspect the contents at once, and perhaps in encouraged to open it by seeing a small (opaque) box or envelope inside. Could it bear an overprinted teaser message eg. "Inside - a real Roman coin".

Who could resist that?

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